What makes online marketing different from offline or traditional marketing is the efficiency, cost, and its time saving qualities. Unlike traditional marketing practices such as direct mail, telemarketing, and print ads, web-based marketing yields equally good output without requiring as much time, effort, and money as with traditional practices.
Collectively called as internet marketing, more entrepreneurs are getting into these internet marketing strategies because aside from being equally effective, these techniques will also help them achieve desired results at a fraction of what they usually spend offline for marketing. The following are some of the most effective internet marketing strategies:
1. SEM
Search Engine Marketing or SEM is an internet marketing practice that involves several strategies aimed at promoting the website in the search engine. Better site traffic is perceived to take place once the website places on the first page of any search engine. Common practices in SEM include article writing, backlinking, blog commenting, and many more.
2. Pay Per Click
Pay Per Click (PPC) can either be short or long-term marketing strategy. This involves purchasing of advertising slots on search engines or any other third party sites in order to gain immediate traffic. As to how long you can run this online marketing strategy is totally up to you.
3. Email Marketing
Email is perhaps one of the most popular means of communication among people these days. It's much faster to send and create than direct mail and also elicits more immediate response than the latter. The common use of email has paved way to this marketing strategy. Email marketing, when done correctly, could bring in more clients at a much lower cost.
4. Social Media Marketing
The presence and popularity of social media sites like Facebook and Twitter had made it easier and more fun for web users to share stories. This what makes social media marketing appealing among entrepreneurs. By coming up with a company's account on these popular social media sites and having effective social media marketing strategies, entrepreneurs can already reach thousands of people all over the globe in just a few clicks.
5. Article Marketing
Content is the king, at least with internet marketing. By coming up with relevant yet compelling articles and having them submitted on popular sites, a business owner could generate traffic easier with this technique. Links can be embedded in one's article so readers can check out the site for more info.
Collectively called as internet marketing, more entrepreneurs are getting into these internet marketing strategies because aside from being equally effective, these techniques will also help them achieve desired results at a fraction of what they usually spend offline for marketing. The following are some of the most effective internet marketing strategies:
1. SEM
Search Engine Marketing or SEM is an internet marketing practice that involves several strategies aimed at promoting the website in the search engine. Better site traffic is perceived to take place once the website places on the first page of any search engine. Common practices in SEM include article writing, backlinking, blog commenting, and many more.
2. Pay Per Click
Pay Per Click (PPC) can either be short or long-term marketing strategy. This involves purchasing of advertising slots on search engines or any other third party sites in order to gain immediate traffic. As to how long you can run this online marketing strategy is totally up to you.
3. Email Marketing
Email is perhaps one of the most popular means of communication among people these days. It's much faster to send and create than direct mail and also elicits more immediate response than the latter. The common use of email has paved way to this marketing strategy. Email marketing, when done correctly, could bring in more clients at a much lower cost.
4. Social Media Marketing
The presence and popularity of social media sites like Facebook and Twitter had made it easier and more fun for web users to share stories. This what makes social media marketing appealing among entrepreneurs. By coming up with a company's account on these popular social media sites and having effective social media marketing strategies, entrepreneurs can already reach thousands of people all over the globe in just a few clicks.
5. Article Marketing
Content is the king, at least with internet marketing. By coming up with relevant yet compelling articles and having them submitted on popular sites, a business owner could generate traffic easier with this technique. Links can be embedded in one's article so readers can check out the site for more info.
About the Author:
If you're looking for resources on how to earn money online, check out the The Internet Marketing blog. Its page, the How To Work From Home page has been one of the most popular pages in the website.
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