In the last issue, you learned the right way to interact with your friends and fans on Facebook. In this issue, we are going to talk about using Facebook marketing to give significance to your prospects and customers.
Have you any idea that half of all Facebook users visit their profiles everyday? This suggests that there are over 250 million of the social networks 500 million who might be able to see your Page.
Imagine being capable to tap a percentage of that market for your own product or service. That can equate to thousands and thousands of dollars in profits and more work opportunities that you can actually get a chance to be involved in.
However, not all business pages on Facebook are productive when it comes to attracting customers. Just like an official web page, a Facebook account must be worked on, adjusted, enhanced and evaluated.
Although it is primarily considered a social networking site, it would also do the company good to determine first what perception they want to give in their page.
Do you want to give a touch of corporate professionalism as an extension of your conventional office?
Do you want to add a touch of fun and excitement which will appeal to your audience?
Or do you simply want your page to be a customer service area where informal questions and inquires can be dealt with?
It's important that you always regard value as your top priority whenever posting anything on your page. Avoid posting boring or unnecessary things. This means fighting off the urge to post personal content or even things that seem appealing but aren't valuable to your audience.
Here are a few more suggestions you should bear in mind:
- Get Testimonials from Customers
Checking out a person's Facebook wall is one of the most well-known pastimes of men and women who are eager about social networks.These days, social media management offers several rewards to business people. They can use customer opinions and testimonials as means to assure clients of the quality of their product. So why not ask your past clients for testimonials? Of course, you would most appreciate highly favorable feedback if given under your own accord. However, this may not always be the case based on the value of your products or services. So offer incentives, give out prizes or hold a contest. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.
- Personally Communicate With Potential Clients or Customers
Whenever there are queries with regards to your products or services on Facebook, be sure that you get back to them immediately. It would be a good impression for your Page and for your brand in general if their questions and issues are tackled at the earliest time possible. In case this is not possible, at least apologize for the late response.
To help you with answering questions, you should also hold as much information and facts in your Landing Page (or your Profile Page). You can use the Notes section for this or other similar applications on Facebook.
- Upload Relevant Photos
Many use the Photos Page while some make pseudo-shops where they feature their products. Any of these is fine as long as the product images are shown in high quality. Working with low-end pictures will give your products a low end impression. Give as much detail as necessary. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item's quality.
Always keep these simple tips in mind when communicating with your friends and fans for a successful Facebook marketing venture.
Be sure to read our next issue of Facebook for Business soon.
Have you any idea that half of all Facebook users visit their profiles everyday? This suggests that there are over 250 million of the social networks 500 million who might be able to see your Page.
Imagine being capable to tap a percentage of that market for your own product or service. That can equate to thousands and thousands of dollars in profits and more work opportunities that you can actually get a chance to be involved in.
However, not all business pages on Facebook are productive when it comes to attracting customers. Just like an official web page, a Facebook account must be worked on, adjusted, enhanced and evaluated.
Although it is primarily considered a social networking site, it would also do the company good to determine first what perception they want to give in their page.
Do you want to give a touch of corporate professionalism as an extension of your conventional office?
Do you want to add a touch of fun and excitement which will appeal to your audience?
Or do you simply want your page to be a customer service area where informal questions and inquires can be dealt with?
It's important that you always regard value as your top priority whenever posting anything on your page. Avoid posting boring or unnecessary things. This means fighting off the urge to post personal content or even things that seem appealing but aren't valuable to your audience.
Here are a few more suggestions you should bear in mind:
- Get Testimonials from Customers
Checking out a person's Facebook wall is one of the most well-known pastimes of men and women who are eager about social networks.These days, social media management offers several rewards to business people. They can use customer opinions and testimonials as means to assure clients of the quality of their product. So why not ask your past clients for testimonials? Of course, you would most appreciate highly favorable feedback if given under your own accord. However, this may not always be the case based on the value of your products or services. So offer incentives, give out prizes or hold a contest. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.
- Personally Communicate With Potential Clients or Customers
Whenever there are queries with regards to your products or services on Facebook, be sure that you get back to them immediately. It would be a good impression for your Page and for your brand in general if their questions and issues are tackled at the earliest time possible. In case this is not possible, at least apologize for the late response.
To help you with answering questions, you should also hold as much information and facts in your Landing Page (or your Profile Page). You can use the Notes section for this or other similar applications on Facebook.
- Upload Relevant Photos
Many use the Photos Page while some make pseudo-shops where they feature their products. Any of these is fine as long as the product images are shown in high quality. Working with low-end pictures will give your products a low end impression. Give as much detail as necessary. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item's quality.
Always keep these simple tips in mind when communicating with your friends and fans for a successful Facebook marketing venture.
Be sure to read our next issue of Facebook for Business soon.
About the Author:
Many online marketers are now using Facebook marketing to achieve a higher rank on the major search engines out there. To know more about making use of Facebook for Business, check this out.
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